Farrah Braniff :: September Spotlight Photographer

A big welcome to the lovely Farrah Braniff – a wonderful person inside and out. Farrah has so many things planned to share with you guys this month – AND a special little surprise in store for you all inside the forum. Can’t wait to share it with you guys. She is going to be with us all month long and is ready to answer questions – stop in and say hello! Thanks to Farrah for being with us this month!

Tell us about yourself.
I am a Mom to two boys (ages 5 and 7). My husband’s name is Steven and we live in Houston, Texas. I love vintage cowboy boots, tattoos, triathlons and photography (obviously). I adore traveling and am teaching myself French. I swear I am going to live there one day! My husband says I must have been a gypsy in a former life because I love change and have a hard time staying still in one place.

When did you decide to become a photographer? What does being a photographer mean for you?
I took my first photo class when I was in the tenth grade. I went to the High School for the Performing and Visual Arts here in Houston. I still remember that class. It was a tiny darkroom with mediocre equipment but it was love at first sight. I had been exposed to photography since I was little because my Dad was a pretty serious hobby photographer. My first camera was a hand me down from him- a Canon AE-1. Photography has been a part of my life ever since. I got my BFA from the San Francisco Art Institute. I have had all sorts of jobs along the way but I never got very far away from photography (at least not for long). One of my favorite jobs (before opening my studio) was teaching photography back at my old high school. It was pretty cool to come full circle that way. For me, the very best part of taking photographs is when you capture that moment. Henri Cartier Bresson called it “the decisive moment.” It’s that perfect expression, the funny split second, the interesting juxtaposition…It’s what makes photography so magical. It feels a little like treasure hunting.

Describe a typical day.
Get snuggled awake by my kids, hustle and get everyone ready and off to school, workout (have to do this part- it’s medicinal), head to the studio and shoot, sell and design my heart out, grab kids and head home, get everyone fed and clean, do homework, pull my hair out trying to get them to go sleep, work a little (only if I have to), hang out with my husband, drink a cold beer and do it all over again the next day!:)

Tell us your most memorable photoshoot.
It has to be one of my first location shoots…It was at a local park that has these adorable little wooden bridges. The little boy was about 18 months old and standing up against the bridge. In an effort to get him to smile, I asked him if he could “see the fishies”. He looked down and fell right in! I jumped in right after him, camera and all. Thankfully the water was only about a foot or two deep there. Unbelievably, they are still clients of mine. We’ve laughed about it more than once.

What are your favorite subjects to photograph? And how would you describe your style?
I love precocious toddlers. They are so much fun! They can wear you out but it’s certainly never dull. I love their humor and the things they say. It’s so rewarding when you work hard to connect and really draw out their personality and manage to capture it in the images. I love it when parents say, “That’s so him!” or “She makes that expression all the time!”.

Where do you find your inspiration?
My kids inspire me so much. They keep me on my toes. They are so funny and have taught me so much about how to talk to little kids. They keep me smiling, which really keeps you going when things get tough. The kids that I photograph do the same. I love how they are all so unique and have their own set of quirks and idiosyncrasies.

What’s your favorite image?

Wow, that’s a really tough question. Does it have to be one?! There’s no way I could choose only one of my own children’s pictures so I won’t pick from there. This image is definitely ONE of my favorites. I don’t shoot weddings anymore but this is one of my very best friends (Wendy) and her husband on the top of Enchanted Rock (one of the tallest points in Texas) on their wedding day. Notice the tennis shoes? That’s totally her!


One of my other favorites would be this one. What can I say, it’s just pretty and makes me think of how beautiful it is to be pregnant.

If you could buy anything for your studio, what would it be and why?
Right now, I am eyeing some beautiful backdrops by Barbour Backgrounds. Also, I fantasize about having a huge worktable. It would have slots in the sides to store prints and frames and a huge carpet covered top to spread out on and do framing projects. I would also love to buy myself a Leica M6 35 film camera but that would just be a fun toy for me!

What are the biggest personal or professional challenges you face? Anything you’d do differently?
I struggle with balance. It’s hard managing a full time job and a family and doing both of those things well. I do a pretty good job of it but it takes focus and you have to set up boundaries. It has been a trial and error process for me and still continues as my business grows and changes.

Future goals?
I have started teaching photography and art classes at my studio and that has been amazing. It’s exciting to get back to my teaching roots. I’m looking forward to expanding that part of my business and sharing the joy of art, craft and photography with people.

Advice for other photographers?
Repeat this mantra to yourself over and over again…comparison is the thief of joy. It’s so easy to compare our work and our businesses to each other and allow it to steal our joy. Anytime you feel that little rain cloud of comparison settling over you, make yourself stop and focus on what you do well. What is appreciated appreciates.

See what you’ve been missing…Photovision DVD82

If you haven’t subscribed yet, you can see what you’ve been missing at www.photovision2010.com/nextissue PhotoVision brings you 6 issues a year! Lori is a featured speaker, and she’d like to help you see what you’ve been missing. Use promo code, NORDSTROM when you register. It will allow you to receive PhotoVision 2010 at the special annua.l price of $39 – a $110 savings off the full price of $149. Receive 15 hours of content on 6 DVDs, one mailed every other month. Don’t forget enter the promo code: NORDSTROM when you register for your discount!

Meet Jen Thompson :: August Spotlight Photographer

We’re very excited to introduce you all to the multi-talented Jen Thompson! She will be with us all month long and is ready to help members out in anyway she can. Thank you Jen for taking the time to hang out with us – we look forward to all the ideas + tips you will share!

Tell us about yourself.

I am Cooper and Cohen’s mommy. I am a follower of Christ. I am a girl who feels things deeply and passionately. I have way too many ideas. I am fueled by coffee. I am fiercely loyal. I always feel so self inflated when I answer this question, so….I thought it might be easier and more authentic just to ask those those who know me most to speak on my behalf.

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Jen is the epitome of a professional in her field. Jen is both a gifted artist and a talented photographer. Her eye and attention to light, setting and her subject make her one of the most sought out portrait photographers in Oregon. Leveraging her design background, Jen has spearheaded complete rebranding projects for hundreds of photographers– including some of the countries most renowned.

On a personal note, Jen is one of the most genuine people you will ever meet. Her ability to be wholly and completely about those she loves is a blessing to behold (and experience). Jen pours every ounce of herself into those relationships and projects that prove beneficial and reciprocal. -Mike Caston, BIG Folio, Inc.

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Asking me to describe Jen in just a few words is like asking me to fit all of Costco into my fridge. It can’t be done without MUCH abundance. She is one of the most dear people I’ve ever known and the footprint of her existence is on my life every day. While it’s true, she is beyond fun, and crammed from head to toe with personality, she’s also absolutely real too–genuine and loyal to her core. In the many years that I’ve had the privilege of calling her my friend, the seasons of life have changed again and again. I’ve watched her go from Top Ramen eating college kid, to doting mother and brilliantly talented (yet humble) photographer and designer. There is no one like her. Not in all the world. -Lori, lifelong friend

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Jen is best described as one part photographer, one part designer, and four parts triple-shot coconut soy latte. She is recognized for having an excess of creativity (and caffeination) which overflows into every area of her life, work, and waking moment. Her acute eye for detail and design could be likened to a dog’s hearing. A tour through her studio, located on several wooded acres in Central Oregon, provides a glimpse into her heart for beauty and originality in the details. There isn’t a stapler or a file folder that’s mundane or average–ever object has been strategically chosen for its artistry and function. She is an inspiration to everyone that knows her. Cheryl McIntosh-Studio Absolute

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Photographer | Graphic Designer | Creative Consultant | Designer & Marketing Director for BIG Folio

When did you decide to become a photographer? What does being a photographer mean for you?

I’m not sure I ever really made a choice and set out to DO it. It sort of evolved into being. Documenting stuff has always been a passion. Even as a kid. I’ve always been hugely sentimental. I actually went to school for Graphic Design and spent all my free time in the dark room and fell in love with the process. I worked for about 12 years as a graphic designer before I took a side job retouching for a photographer in Boston. I basically learned the business backwards. Almost in what NOT to do, instead of what TO do. I did however, learn the art of offering an invaluable product, how to create a premium service for a very targeted client type. I think the decision to become a photographer sort of transpired over the years of documenting my own kids and falling in love with the storytelling aspect. I learned quickly that my three loves, design, photographic art and creative presentation harmonized pretty well.

Describe a typical day.

My typical day is organized chaos. I don’t have a set series of days I work, or days I have off as I’m typically “working” just about everyday in some way or another. My day usually lasts anywhere from 8-15 hours. I tend to be most productive at night and I take advantage of every sleeping hour my kids give me before I collapse at around 12 or 1am.

My normal work day usually consists of getting up around 6:30 to get ready before my littles get up. My morning typically starts with a very large cup of strong coffee, followed by about seven more. Then quickly creating a breakfast concoction for the boys, getting them dressed and ready for their day and hopefully not having to answer too many questions before 8am. I am absolutely NOT a morning person. I would give my espresso maker a name if it weren’t creepy and weird. After getting morning mommy duty cleared, I typically spend a good hour in the morning going through emails, keeping up on Facebook & Twitter (ok, I do that ALL day long) touching base with branding or photography clients, connecting with the crew at BIG Folio regarding any projects in the pipeline and outlining the day in front of me. (insert cup of coffee here) I set small goals that I know I can accomplish in THAT day. Since my projects are all over the map, my day always involves, in no specific order, various attacks of the following depending on the load that week: sessions, culling or editing images, preparing for ordering appointments at the studio, laying out the next BIG Folio site design, sketching logo concepts for a branding client, assembling customized marketing collateral, maybe working on our next tradeshow material for BIG Folio, client deliveries, cleaning/organizing the studio, blogging, invoicing, ordering studio supplies … really… the day is full of scattered bits. (insert more coffee here) I always work around my deadlines and tackle things in that way. I’m a huge list maker. The contentment and satisfaction I get by simply crossing something off is probably unhealthy. Usually, I’ll have a “design” day, or set the next day aside strictly for proofing and photography clients. I’ve recently been asked to write for a photography publication and hope that I can manage to contribute consistently. A lot of design work ends up being in print collateral, so a lot of time goes into organizing stock orders, printing specs,  letterpress details, assembly, etc. I travel for work about once a month either for out of area photography clients, creative consulting, trade shows or educational retreats/conventions. (more coffee) I spend 2+ days a week physically IN the BIG Folio office working hands on with the team there. It’s a great break from being at home, or at the studio working and considering it’s such an awesome gang there working all together, somedays it hardly feels like labor at all. Plus, my favorite coffee house is right downstairs. I feel blessed to have so many creative branches to be involved in. Truly.

Tell us your most memorable photoshoot.

Anytime I am asked to shoot a birth, I am beyond honored and humbled and amazed at the opportunity to document the arrival of new life. Holy freaking awesome! The emotion and wonderment during an event like this completely overwhelming to me. The best part … is seeing those tiny’s come waddling into my studio year after year as they grow.


What are your favorite subjects to photograph? And how would you describe your style?

I want to say fresh newborns, (under 2 weeks)  just because I love the pure and timeless simplicity and detail I like to create in those sessions, but if I’m honest, I think I have to say right now, (creatively speaking) I’m really digging my seniors! The kids coming through the studio have been such visionaries and are so expressive. Year after year I’m amazed at the polish and poise these graduates have!

Where do you find your inspiration?

Where do I NOT find it? I think inspiration (for me) comes in the details of things all over, everyday. Product packaging, brands, design in all it’s forms,  fashion, texture, nature, light.  I keep an “INSPIRATION” folder on my desktop (both on my actual desk and on my computer) and both are completely jammed full of ideas, clips, magazine tears, color schemes, rooms, graphic design, powerful photography, whimsical elements, etc.  I’m hugely inspired by home decor and creative interior design and architecture. I love unique uses of everyday objects as decor or elements in photography. I am hugely inspired by other artisans in ANY medium and find a huge amounts of vision and flare on sites like Etsy or Flickr and creative blogs from all over the world.  I also love random catalogs | magazines like Anthropologie, Urban Outfitters, HOW, Domino, Filter, Paper Source, Design Aglow, Sunset, Dwell, Print, etc. I’m in love with unique uses of typography. I love blending approaches in just about everything related to photography and design. I like the marriage between things that are organic and ultra modern. Creative pops of color against something rustic and earthy. Things that are a fresh or new approach to things that are retro. Casual, tattered elegance. I love blending random things in places they might not really belong. I’m not afraid of doing things that may or may not make practical sense. Being practical is usually pretty boring.

This quote pounds loudly in my head most days:

“The only people for me are the mad ones, the ones who are mad to live, mad to talk, mad to be saved, desirous of everything at the same time, the ones who never yawn or say a commonplace thing, but burn, burn, burn, like fabulous yellow roman candles exploding like spiders across the stars…” – Jack Kerouac

A few spots I spend wayyyy too much time:

If you could buy anything for your studio, what would it be and why?

This one is easy. Although I swoon over lots of discovered pieces in vintage stores or flea markets, without a doubt, I would want nothing more than a vintage photo-booth in my studio. If I’m ever at a carnival, boardwalk or theme park, I am constantly on the look out for a photo-booth that produces black and white photo strips. (They are hard to find!) I absolutely love their nostalgic feel and I would love to have one in the studio for clients (and me!) to enjoy. I envision an entire wall plastered with strips of giggling, silly, beautiful faces accumulated over the years.

What are the biggest personal or professional challenges you face? Anything you’d do differently?

Easily, professionally speaking, the challenge I think a lot of us face now is the shift in the economy which has also catapulted a huge over saturation of uneducated, amateur-gone “pro”-overnight-photographers who lower the perceived value of the premier products and service we’ve polished and enhanced with experience. I think this un-education and lack of industry knowledge is extremely damaging. The upside is that it motivates us all to be innovative creators constantly stepping up our game to offer our clients a supreme and exclusive experience.

Future Goals?

To continue offering an invaluable and priceless product for my clients, focusing on a low volume, boutique, high sales business model. I’d like to continue refining who my earmarked clients are and hone in on perfecting the service and experience they receive from me.

I want to fine tune my time and workflow. I start spinning when I have too many projects on my plate. Learning to hone in on what my immediate priorities are and work less towards saying yes to everything that presents itself is top on my goal list.

I’ve been working on creating a boutique/couture packaging and administrative line of products for photographers and other creatives and hope to be able to put more focus into getting that into production as soon as possible.

I’d love to continue to grow my business (both design and photography) while still remaining small. I get so many requests for creative consultation and hands on workshops at our studio. When I’m able to give 1000% heart and mind to that, I’d love to someday be able to offer more help to up and coming photographers to get them started off on the right foot right out of the gates or even for those stepping up to committing to a studio space and need help approaching that.

Advice for other photographers?

* Never. Stop. Learning. (even if you think you already know it all) Invest in your head.

* Every artist was first an amateur. Don’t be afraid to think outside of the box. Stick your neck out. Be a trailblazer. Go against the grain. Do the unexpected.

* Under promise and over deliver.

*Cherish and invest in your photography industry mates. Some of these wonderful friends have become like family to me and at any given moment, would have my back.

*Quit worrying about what everyone else is doing. Have confidence in your work and don’t evict your OWN ideas. They are probably far better than you give yourself credit for.

* This quote is a favorite of mine in that regard:
“My Darling girl, when are you going to understand that ‘normal’ isn’t a virtue? It rather denotes a lack of courage.” ~Stockard Channing

*Don’t take yourself too seriously. The only one who deserves as much credit and stroking as we often give ourselves, is the big guy upstairs. Seriously, how flippin’ blessed are we, that we get to do this every freaking day?

Lori Nordstrom + Rod Evans + Sarah Petty = FREE Teleseminar

A few weeks ago, my friend Sarah Petty shared a story with Lori. A Gulf coast photographer whose wedding business was badly hurt by the oil spill had reached out to Sarah for help.  She needed to replace lost revenue and wanted advice. Knowing Lori’s in for helping the photography community, Sarah asked if we could pull together, along with WHCC and Rod Evans to give 3 rocking ideas to generate money RIGHT NOW. So here’s the scoop:

:: Join Lori for JOYLIVE!! Monday, August 2 @ 12:00 pm – 1:00 pm Central (10 am PST, 1 pm EST)
:: We’ll be LIVE on the phone, giving you 3 great marketing ideas to build your business RIGHT NOW!
:: This live call is F*R*E*E thanks to our generous sponsor White House Custom Colour.
:: Tweet questions to us LIVE using the #joylive hashtag during the event + we’ll answer as many as we can.
:: Register now and we’ll send you the dial in number for our F*R*E*E Joylive event.

SAVE TIME & MAKE MONEY FASTER: Ready to implement now? No problem. You can get the exact same 3 rocking MONEY MAKING templates Rod, Lori and Sarah discuss, plus the call recording for just $39 (a $75 value).? :: If you buy now, you’ll have the templates in your possession during the live call on 8/2/10 so you can hit the ground running immediately. :: And if you order before midnight CST on August, 1, we’ll send you this BONUS: THREE holiday card templates  (a $75 value).

Register today for your chance to learn from Lori, Rod and Sarah. Learn how to drum up business right now!

We’re loving our Resource Guide for Members!

Our Member Resource guide is here!! This is an amazing resource for you, FULL of great information + discounts and benefits for Photo Talk Members! We do hope you’ll thank your vendors and also really use this as a great guide for your business!!  You can find it inside forum in the DOWNLOADS section.